Seventh Generation Easy Dose Laundry Detergent
1 Squeeze = 1 Load
Have you ever wondered if you’re measuring the right amount of detergent? Or spilled a little while overpouring? Well, those days are over. EasyDose™ features revolutionary auto-dosing that measures the right amount of liquid—every time. Just flip the bottle fully upside down, give a FIRM squeeze, and the bottle stops for you. 1 squeeze = 1 load. It’s that simple. Plus, with no more wasteful, messy overpouring, you get less stress and save by using only what you need.
More Clean, Less Plastic
Our new compact bottle is designed to work for your busy lifestyle—and the planet. Each 23 oz. bottle contains 66 loads of laundry, the same as in our 100 oz. bottle, while using 60% less plastic. With EasyDose™, you get more clean and less plastic. It’s part of our ongoing commitment to do right for this and future generations.
4 X the Cleaning Power*
Now, we know what you might be thinking. Can such a super-concentrated dose really deliver the clean my family needs—and simplify my laundry routine? You bet it can! Our EasyDose™ Ultra Concentrated Laundry Detergent has 4x* more cleaning power per drop than our typical 100 oz. laundry detergent. And since our advanced-enzyme formula is Powered By Plants™ and tested on 60 of your toughest stains—you know it will do the job when life gets messy. Plus, with our new easy-use bottle, you can measure and pour the right amount of detergent with one hand while you take on all that life throws at you with the other.